The percy jackson experience- San Diego Comic-Con
Immersive fan experience designed for Percy Jackson and the Olympians at Comic-Con 2025. Set in the heart of San Diego’s Gaslamp Quarter, the activation reimagined a street level diner as a moody, mythological water bar where guests could explore the world of Percy Jackson.
Inside, fans uncovered ancient lore, engaged with interactive mythology inspired moments, and received exclusive Comic-Con giveaways. All wrapped in a rich, atmospheric design that hinted at the mysteries of the sea and the stories to come.
Developed over several months in collaboration with Disney+ and brought to life by the team at 15|40, who poured every ounce of effort into making the experience feel like a true quest.
