LEGO CODE BREAK: Twitchcon 2025
For TwitchCon 2025, I led the creative direction and design for LEGO Code Break, an interactive activation developed with the XD Agency. The experience centered around a large scale faux LEGO mystery box that challenged kids and families to crack a code through hands on gameplay, lighting cues, and live digital feedback. Designed to live both physically on the show floor and digitally through a live stream moment, the activation blended playful spectacle with real world build logic, creating a high energy, highly shareable experience that pulled fans directly into the LEGO universe.
